Marketing Becklar Remote Guarding To High-Risk Industries
Contact Becklar Remote Guarding today to access our dealer toolkit for high-risk industries like construction, logistics, and retail clients.
Security dealers face unique challenges when marketing advanced protection solutions to high-risk industries. Each sector has distinct vulnerabilities, operational concerns, and budget considerations that influence security decisions. Becklar’s smart video remote guarding solutions represent a sophisticated security approach that combines video surveillance, artificial intelligence, and human monitoring to create a powerful security matrix—but communicating its value requires industry-specific tactics.
This article provides actionable strategies to help security dealers successfully provide Becklar Remote Guarding to construction sites, logistics operations, and retail establishments—three sectors with significant security challenges and substantial potential for remote guarding implementation.
Understanding Industry-Specific Security Challenges
Construction Industry
Construction sites present complex security challenges: they contain valuable equipment, materials, and tools across expansive, often remote locations with minimal physical barriers. Traditional security measures frequently fall short in these environments.
Key pain points for the construction industry include:
- Equipment theft (with heavy machinery losses averaging $400 million annually)
- Materials theft, particularly copper and other metals
- Vandalism and trespassing
- Site access management for multiple contractors
- Safety compliance monitoring
Becklar Remote Guarding addresses these specific vulnerabilities through continuous monitoring, rapid response capabilities, and comprehensive site coverage with fewer guards than traditional approaches would require.
Logistics Industry
From warehouses to transportation hubs, logistics operations manage high-value inventory across complex supply chains. These facilities often operate 24/7 with continuous movement of goods and personnel.
Key security concerns for the logistics industry include:
- Cargo theft (estimated at $30 billion annually in North America)
- Internal shrinkage and employee theft
- Unauthorized access to restricted areas
- Complex access management for drivers, employees, and visitors
- Regulatory compliance documentation
Becklar’s remote guarding services addresses these concerns by providing logistics operators with constant surveillance, verified alarm responses, and digital documentation of security events—critical selling points when marketing to this sector.
Retail Industry
Retail establishments face persistent threats from organized retail crime, shoplifting, and after-hours break-ins. With thin profit margins, security solutions must demonstrate clear ROI.
Primary security challenges for the retail industry include:
- Organized retail crime (costing retailers approximately $94 billion annually)
- After-hours break-ins
- Employee theft
- Customer safety concerns
- Loss prevention documentation
Becklar Remote Guarding addresses these concerns by offering retailers a powerful combination of deterrence, intervention, and evidence collection that traditional systems cannot match.
Tailoring Your Remote Guarding Marketing Approach
Industry-Specific Language and Terminology
Each high-risk industry has its own terminology, priorities, and metrics. Security dealers should customize their communication to reflect this language:
For construction clients:
- Focus on “site security” rather than generic “property protection”
- Reference “equipment protection” and “materials security”
- Discuss compliance with OSHA and other construction-specific regulations
- Mention integration with construction management systems
For logistics clients:
- Highlight “supply chain security” and “inventory protection”
- Discuss integration with warehouse management systems
- Reference compliance with transportation security regulations
- Use terms like “cargo protection” and “distribution center security”
For retail clients:
- Emphasize “loss prevention” rather than generic “security”
- Reference integration with point-of-sale systems
- Discuss “shrink reduction” and “organized retail crime prevention”
- Mention compliance with payment card industry (PCI) standards
ROI-Focused Messaging
High-risk industries require clear return-on-investment metrics when evaluating security expenditures. Develop industry-specific ROI calculators that demonstrate:
For construction:
- Reduction in insurance premiums
- Prevention of project delays due to theft or vandalism
- Reduction in equipment replacement costs
- Decreased need for physical security personnel
For logistics:
- Reduction in lost inventory costs
- Decreased insurance claims
- Improved compliance documentation
- Lower personnel costs compared to traditional guard services
For retail:
- Shrink reduction percentages
- After-hours break-in prevention
- Reduction in fraudulent claims
- Improved customer safety metrics
Technology Demonstrations Tailored to Industry Applications
Generic security demonstrations rarely resonate with high-risk industry clients. Instead, create industry-specific demonstration scenarios:
For construction clients:
- Show how the system monitors equipment after hours
- Demonstrate perimeter breach detection on a construction site layout
- Showcase monitoring of restricted areas during active construction
- Present integration with site access control systems
For logistics clients:
- Demonstrate loading dock monitoring capabilities
- Show warehouse perimeter security features
- Present cargo tracking integration possibilities
- Highlight personnel monitoring in high-value storage areas
For retail clients:
- Demonstrate after-hours monitoring capabilities
- Show how the system integrates with existing loss prevention tools
- Present customer safety monitoring features
- Highlight cash handling area supervision
Yield 4 Times RMR
Remote guarding can yield 4 times the RMR of traditional security solutions.
Marketing Channels and Tactics for High-Risk Industries
Industry Association Engagement
Each high-risk industry has professional associations where security decisions are discussed and vendors are evaluated:
- Construction: Associated General Contractors of America (AGC), Construction Management Association of America (CMAA)
- Logistics: International Warehouse Logistics Association (IWLA), Council of Supply Chain Management Professionals (CSCMP)
- Retail: National Retail Federation (NRF), Retail Industry Leaders Association (RILA)
Security dealers should:
- Attend industry-specific conferences and trade shows
- Contribute articles to industry publications
- Participate in association committees related to security
- Host educational webinars on industry-specific security challenges
Vertical-Specific Case Studies and Data
While avoiding fictional examples, security dealers can compile industry statistics and general application scenarios that resonate with specific sectors:
For construction:
- Statistics on equipment theft in various regions
- Data on project delays caused by security breaches
- Information on insurance premium reductions with remote guarding
For logistics:
- Industry data on cargo theft hotspots
- Statistics on internal shrinkage in warehousing
- Regulatory compliance failure costs
For retail:
- National Retail Federation shrink statistics
- Organized retail crime trend data
- Customer safety incident costs
Security Consultative Selling Approach
High-risk industries respond best to consultative selling approaches rather than product-focused pitches:
- Begin with a thorough assessment of the client’s industry-specific risks
- Document current security gaps using industry-standard metrics
- Present remote guarding as a solution to identified vulnerabilities
- Provide industry benchmarking data for security spending and losses
- Calculate expected ROI based on industry-specific metrics
Implementation and Support Messaging
Industry-Specific Implementation Planning
Each high-risk industry has unique operational considerations that affect security implementation:
For construction:
- Phased implementation that adapts to changing site conditions
- Mobile deployment options for temporary locations
- Integration with project management timelines
For logistics:
- Implementation that minimizes operational disruption
- Integration with existing warehouse management systems
- Scalable solutions for seasonal inventory fluctuations
For retail:
- After-hours installation to minimize business disruption
- Integration with existing loss prevention systems
- Holiday season preparation timelines
Ongoing Support Aligned with Industry Needs
Support services should be marketed with industry-specific benefits:
For construction:
- 24/7 monitoring aligned with project schedules
- Fast response protocols for remote sites
- Documentation for project security compliance
For logistics:
- Continuous monitoring during all operational shifts
- Integration support for supply chain management systems
- Documentation for transportation security compliance
For retail:
- Peak shopping season additional support
- After-hours monitoring emphasis
- Integration support for loss prevention systems
Measuring Success in Industry-Specific Terms
Help clients understand success metrics for their remote guarding implementation:
For construction:
- Reduction in insurance claims
- Decrease in equipment replacement costs
- Improved project completion timelines
- Reduction in site safety incidents
For logistics:
- Decrease in inventory shrinkage percentages
- Reduction in unauthorized access incidents
- Improved regulatory compliance scores
- Transportation security incident reduction
For retail:
- Measurable shrink reduction
- Decrease in after-hours incidents
- Reduction in liability claims
- Improvement in employee safety metrics
Yield 4 Times RMR
Remote guarding can yield 4 times the RMR of traditional security solutions.
Becklar Remote Guarding
Contact Becklar Remote Guarding today to access our complete dealer toolkit for high-risk industries. Our specialized marketing materials, industry-specific ROI calculators, and technical demonstration guides will help you communicate the unique value of remote guarding to construction, logistics, and retail clients. Start converting more high-value accounts with targeted security solutions designed for their specific challenges.